Derived from slashdot effect, an insane increase in traffic after a link to a news article is promoted to the digg.com front page. This is sort of like an unintentional DDOS attack, but sometimes the increased traffic (and ad exposure) causes webmasters and bloggers to post links to their sites on digg.
The digg effect will usually not have much of an effect on larger websites but small websites may be shut down quickly due to the server not being able to cope with the high amount of requests or because all of their bandwidth is consumed.
I wanted ad clicks so I submitted my copied blog post to digg. It got promoted and my website was shut down due to the digg effect.
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