Sexually Transmitted Marketing (STM). A viral marketing campaign that uses blatantly obvious sexual innuendo to spread itself across the internet and/or social networks, leaving victims of its tasteless imagery feeling almost as dirty as those who catch its biological counterpart (see STD).
Nadia: I think I caught an STM on Facebook yesterday, some new "NutLiquor" vodka that was "69 proof" and had "no salty aftertaste"
Marc: You should get that checked.
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