Term used to describe online-marketing, web-strategy, killer-startup cheerleaders. Frequently think that putting ***three asterisks*** around their Craigslist
ad will make a difference. Overuse the verb "to rock." Oblivious to their abuse of the exclamation point. Reside mostly in California, in San Francisco and San Jose. Generally a source of annoyance but also the world's primary supplier of free schwag
If you see Twitter
as a venue for public relations, or as an audience eager to hear news of a post on your "blog," or if you talk earnestly about "social media
," or can read Techcrunch, or actually listen to the Gillmor gang with a straight face, you might be a webcock.
A neologism first coined by Dean Allen in, of all things, a Twitter post. Explicated in more detail on his website Favrd.
"Here's a webcock project: spend a little less time analyzing Twitter and a bit more time fucking amusing me with it. Let's drill down, boys!" (Merlin Mann)