recherchez un mot, comme spook :
Free goods given by companies to consumers, buyers, trade-show participants or other target audiences to promote brand recognition or customer loyalty.
1) "The tsotchkes at this trade show are lame. I have enough pens and sticky note pads to last a lifetime."

2) Flash memory cards have become so cheap many companies are giving them away as tsotchkes at industry trade shows.
de Tio Memo 23 août 2006

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chotchki freebie goodie shwag trinket