recherchez un mot, comme ratchet :
 
1.
Woefully misguided effort in renaming or rebranding in order to appeal to a "younger" market.

Scratchy: Ooh, Poochie is one outrageous dude.
Itchy: He's totally in my face.
Comcast's renaming to xfinity is totally an example of poochie-ism.
de jerko the VIII 15 février 2010