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1.
AKA Valentine's day.

Used to reflect the commercialism of this extremely pointless "holiday".
"Hey, John, what're you getting your girlfriend for Valentine's day?"
"Nothing, we don't celebrate Hallmark Day."
de malendras 8 février 2006
 
2.
A nickname for Valentine's day, referring to the over-commercialism.
1: Hey John, what're you getting your girlfriend for Valentine's day?
2: Nothing, we don't celebrate Hallmark Day.
de malendras 11 février 2006