1. What you create when you want to be honest about lying about who you are.
2. The persona created by public figures or their handlers, which can then be marketed, sold and traded for gain by the owner. Synonymous with the old concepts of Gentleman and Lady, sans the honorifics.
1. Frank realized his most recent Facebook post didn't support his Personal Branding, so he deleted it.
2. Lady Gaga has brought the art of Personal Branding full circle by reincorporating the old required honorific into her persona.